How To Easily Set Up Form Conversion Tracking in Google Analytics

Do you wish to know the source of people who completed a form on your website? If you want to know the value of your lead generation campaigns, you need to know where they are coming from.

You can do this by allowing lead source tracking on your site. This will ensure that you gain insight into which marketing campaigns or referral websites drove the most leads. This article will teach you how to track your form conversion source in Google Analytics so, let’s get started.

Tracking Form Conversion Source in Google Analytics

Form conversion tracking is dull and time-consuming work because every time you publish a lead generation form, you will need to set up a goal on your Google Analytics account and place an additional tracking code on your website. This can become duller if you have placed lead generations throughout your site in different locations.

But MonsterInsight will make form conversion tracking in Google Analytics 5x times easier because it will automatically track all your form conversions as events without messing with code and manual goal set up.

Just Install the MonsterInsights Form addon. It works easily with any contact form plugin without any configuration on your Analytics account. 

After the installation is complete and it is connected with Google Analytics, go to Insights » Addons and click Install under the Forms addon.

When the plugin has installed, the button will change to Active. Click the Active button to confirm that the addon is active and ready to use.

MonsterInsight will then be able to automatically record data of your forms and show them in its reports. To view the report, go to Insights » Reports » Forms. You can view each form’s impressions, conversions, and conversion rate this way.

Lead Source Tracking in Google Analytics

Now that you have set up form conversion tracking on Google Analytics, you may want to see which source drove the most leads on your site.

Although, MonsterInsights only shows you how your forms are performing and which one converts the best. If you want to find out where your leads come from, you will have to go to your Google Analytics account.

After you have logged in, select Behavior » Events » Top Events from the left side menu. Here you can see your forms as an event category. Click on Form.

Next, you will be able to see Event Action and the total number of impressions and conversions. Click on Conversations next because we want to look at the source of people that have completed the form.

You will now be able to see all the forms that were submitted by visitors. You can click the form you are interested to know the source of. It could be your contact form, quotation form, or any lead generation form.

After you are done selecting a form, use the secondary dimension. 

To that, click on the Secondary Dimension dropdown menu and select Source / Medium. You will find the option under Acquisition but, you can also type source/medium in the search bar.

This will allow you to see all the sources where your visitors came from and completed the form. For example, you can see which people came from google / organic search engines.

If you want to further break down your data by using an advanced filter. In this case, we are interested in the traffic that other websites send us such as referrals.

You can narrow down the data to show you only referrals too using the advanced filter. To do that, click on advance next to the search bar. Next, select Include » Source / Medium » Containing. Enter referral in the last field, once you have entered the details, click Apply.

This will make the filter display only referral sources for your completed forms. You can also do the same for other sources and use an advanced filter for in-depth dive into your form conversion source.

Tracking Form Conversion Source in WPForms

There is another way you can track your form conversion sources, through WPForms. Its User Journey Addon notes the path a visitor takes before submitting a form on your website. 

First, you would need to install and activate the addon from WPForms. But, keep in mind that to access the addon and look at the reports, you will need its Pro or higher plan.

Go to WPForms from your WordPress admin area and then click Addons. Next, go to User Journey Addon and click Install Addon.

When the addon becomes active, go to WPForms » Entries and select the form whose user journey you want to see.

After selecting you will be able to see a list of entries for that form. To view any user and the journey they took before submitting the form, click the View button.

Next, scroll down to User Journey and look at the steps a visitor took on your website. The report will show the pages the visitor viewed and on what date, time, and duration.

WPForms will also show the URL parameter of the page a visitor used if you click on the info icon. You can also open that page by clicking the Open Window In A New Tab icon.

You may be wondering how you will put that data into use.

Putting Data From Form Conversion Source Tracking To Use

As a marketer, you probably want to bring lots of traffic and conversions and one way to do that is by lead source tracking. If you are an individual or agency that will measure success by the number of forms filled or leads generated then it’s important that you track form conversion sources.

After identifying your form conversion sources you can:

Find New Partnership Opportunities

When you set up lead source tracking of your forms, you will be able to partner with other potential websites. For example, if a referral sends you visitors that complete your contact form. You can sign a deal to generate further traffic, or you can form an affiliate partnership and promote their tools and service after form completion. This will enable you to make more money.

Identify Best Channels to Promote Your Campaigns

Another benefit of tracking the lead sources is discovering the best channels to promote your campaigns. For instance, you want to promote your campaigns on Facebook, Twitter, and through a banner ad and want to see which marketing platform drives the most form submissions.

The best way to know that is by setting up lead source tracking on your site. Once you know your most profitable channel to promote your campaigns, you can use your marketing budget effectively to yield results. 

That’s about it.

We hope this guide helped you in understanding how to track form conversion sources in Google Analytics.

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