Learn how to use Enhanced E-Commerce Tracking for WooCommerce

Google Analytics is one of the best ways to track the traffic and interaction on your website. If you are a business owner or manage a store online, you might need to find out how your products are doing. This is where Google Analytics shows you the way. You can easily keep a tab on your eCommerce metrics and find out whether you are reaching your goals or not.

In this article, we’ll show you how to enable WooCommerce Google Analytics Enhanced eCommerce. We’ll also talk about the benefits of Enhanced eCommerce and why it’s important for your online store. MonsterInsights is the best WordPress Analytics plugin for that.

Adding Gooogle Analytics Enhanced eCommerce

If you are operating an eCommerce business and want to track different important metrics and user behavior using Google Analytics, you will love the enhanced eCommerce feature. It utilizes additional eCommerce data to help you understand the behavior of your visitors. It provides a funnel system that shows customer behavior report including where people drop off in the checkout process and indicates products that need further marketing efforts.

Google Analytics automatically integrates with WooCommerce plugin. However, enhanced eCommerce feature provides more defined data that helps in the marketing campaigns.

Here are a few powerful reports you get by enabling Enhanced eCommerce tracking on your store:

  • Shopping Behavior
  • Checkout Behavior
  • Product Lists Performance
  • Sales Performance

Now let’s take a quick head-to-head comparison between the benefits of Enhanced eCommerce tracking over traditional eCommerce tracking.

1. Overview and Product Performance Reports:

With traditional eCommerce tracking, you can access your sales data and valuable store metrics for individual products such as revenue, conversion rates, the average order value, the number of refunds, etc.

Whereas Enhanced eCommerce allows you to track categories and brand taxonomies that are relevant to your business. This way, in addition to individual products, you’ll be able to evaluate data on the basis of product categories and brand properties.

2. Shopping and Checkout Behavior Reports:

You get more detailed insights into product page views, shopping cart initiations and abandonments, completed transactions and more.

3. Product List Performance Reports:

Product lists are a logical grouping of products on your site. This logical grouping is greatly helpful to categorize your products for upselling and cross-selling for maximizing revenue from your store. In this report, you can track the product lists that are shown to your customers and analyze their performances.

4. More Useful Marketing Reports

You can track the performance of your own coupon codes and sales to see what works. You can also determine who your top affiliates are and see their revenue, transactions, and average order amount.

In a nutshell, Enhanced eCommerce tracking gives you all the essential data you need to optimize your store to boost your revenue.

How to Set Up WooCommerce Google Analytics

With the help of the plugin, you get actionable insights to improve your store’s performance and configure Google Analytics eCommerce with ease.

Using MonsterInsights eCommerce addon, you can set up Enhanced eCommerce for your WooCommerce Google Analytics tracking.

To activate the addon, go to Insights » Addons and then navigate to eCommerce.

To activate this feature, you’ll need to visit your Google Analytics Admin tab. Once you’re there, look for the Ecommerce Settings section:

Then, turn on the Enable Ecommerce option if you haven’t already:

After that, click on Next step and, on the following screen, make sure the Enable Enhanced Ecommerce Reporting option is set to On:

Finally, click Submit at the bottom of the page. That’s all we need to do here for now, so let’s head back to WordPress. Next, go back to your WordPress dashboard and access MonsterInsights. Go to Insights » Settings and then select eCommerce from the top menu. Now enable the option: Use Enhanced eCommerce. The addon will then automatically start tracking your WooCommerce store. You can now make decisions based on data and grow your business.

rack Your WooCommerce Store’s Performance

After setting up WooCommerce Google Analytics, you can use MonsterInsights to boost your online store’s performance, as its one of the best WooCommerce plugins.

First, view the eCommerce report by going to Insights, then Reports, and selecting eCommerce from the menu. You’ll be presented with an overview of your store with stats about conversion rate, transactions, revenue, and average order value

The Top products will display the best-performing items on your store along with their quantity ordered, percentage of sales, and total revenue they generate. The report gives you insights about which type of products you should be promoting more to increase your sales. It also helps to find products that don’t do so well in terms of conversions, so you can either work on optimizing them.

Other reports offered by MonsterInsights eCommerce addon include Total Add to Carts and Total Removed from Cart. It shows the number of products your customers added and those that they removed at checkout.

That said, you can also view the Time to Purchase and Sessions to Purchase reports to see how long it takes for a customer to convert on your WooCommerce store.


When it comes to tracking, MonsterInsights is a great tool that every WordPress site owner should use. Use MonsterInsights to connect your Google Analytics with WordPress, automate the process of your Enhanced Ecommerce Analytics for WooCommerce.

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